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Meet the team...
Founder | Performance Consultant | SENr Registered Nutritionist
Jon brings over 20 years of applied experience across performance nutrition, sport science and endurance coaching.
Postgraduate qualified, he has worked across:
Professional Football
British Cycling
Triathlon England
PGMOL
Competitive endurance athletes from grassroots to elite level
His work focuses on:
• Energy availability and RED-S prevention
• Masters athlete physiology
• Data-led training integration
• Long-term performance modelling
• Sustainable body composition strategy
Jon’s approach blends scientific rigour with real-world practicality.
Training must work inside real lives — not just spreadsheets.
Lead Physiotherapist | HCPC Registered
Sophie provides clinical oversight within the consultancy model.
HCPC registered, with experience in elite football and private practice, she works with endurance athletes to:
• Reduce injury risk• Rehabilitate efficiently• Optimise movement quality• Support long-term joint health
Her work ensures performance progression never compromises structural integrity.
Our core values
What makes us tick?
In The Field
Working with teams and individuals since 2004. Grassroots and Professional. We bring this day to day experience to you.
Academically Trained
Published post graduate sport scientists and lecturers. Bringing Science to Practise to improve your sport.
Lifelong Athletes
Lifelong athletes, we love both recreational sport and competition and bring this passion into our work.
Communication Counts
The client-coach relationship is super important to us and can be the key to success. It is two way, all the way.
Fully Indemnified
The boring bit but it's important to know your practitioner is fully qualified, insured and registered in their discipline.
Life Matters
Finally, above all else, THE most important thing is the journey. It must work for you and slide nicely into your life and add to your day to day.